Last weekend was the Boulder Cup. It went quite nicely. Great weather and a big time race that attracts the big names in cyclocross. We set up shop next to Jordan and the Mountain Flyer guys. Race Day fell on Halloween this year, so we had plates of cookies and bowls of candy for the passersby. Things started heating up around 10a. Turns out that the candy and cookies weren’t the only draw to the booth. The wool jersey garnered a bit of buzz around the booth. I didn’t realize the kind of impact it would have on our overall sales. As the wool jersey caught people’s eye, they’d slow down enough to check out our other stuff. Some of them even pulled out their wallets. Like a bad soldier, I abandoned my post in the heat of it all and left Hannah to handle the mob. I had to meet the boys for a ride up at West Mag. With some of the other Team Alchemist riders, Jeff C, Stuart, and Ken, we got in one of the last rides that will be had up there. Aside from a couple snow fields that we slid down, the trails were in great shape and the weather was perfect for it.
When I got back to the race, Claire had joined in the booth, and they had sold a fair number of shirts, and all but one of the wool jerseys. Looks like we’ll have to get more. Keep your antennae up for the next batch, which will be bigger and badder. Plan is to offer customization of the woolies. Should be pretty kick-ass. Since one posting of this foolish photo wasn’t enough, I’m posting it again. Plus I don’t have a good pic of it otherwise. Planning to get some shots of Claire sporting the jersey for the website, so that will be an upgrade. Might have to convince Sue to do a shoot too.
For the Octoberberg faithful, I’ve been lazy about getting those photos of the ride posted. But I will.