Alchemist Interview on

30 11 2011

Jeff and Claire of Alchemist at Interbike 2011

This pic doesn't even begin to approximate the dorkiness of the subjects

303Cycling posted a piece earlier in the month about Alchemist entitled, “Team Alchemist, Who are They?“.  The exposé was a rigorous water-boarding interrogation into the deepest, darkest Alchemist secrets. Kris, your journalism is hard-core, sir.

All Hail the Black Market Plug

27 11 2011

Stevil Kinevil writes an irreverent, hilarious, often naughty blog entitled All Hail the Black Market.  So what is it?  In Steve’s words,”All Hail The Black Market is a collection of stimulating flotsam, hand picked and curated with loving care in the singular hope to put the ‘cult’ back in bicycle culture.”

We met Stevil at Interbike via the incomparable, Jenn Dice.  If you have an embarrassingly abundant amount of time to kill at work, and you’ve already read and reread through all the Alchemist blog posts dating back to 2010, you need to check out his site.  It’ll addict you.

Stevil Knevil, his bike, and his Alchemist organic tee shirt

Stevil taking a break to air out his organic Alchemist Boss Hogg tee shirt and plant the wildflower seeds embedded in the shirt's hang tag.

Team Alchemist Revolutionary Off-Season Workout Plan. Guaranteed Results!

20 11 2011

Vivienne and Kandy independently turned me on to this revolutionary training device.  It gives a burn like you’ve never felt before, or perhaps it’s very familiar . . . but whatever, it’s more fun than sitting on a trainer all winter. Tested and approved by Team Alchemist!

Thanksgiving Ride with Tom Danielson

17 11 2011

Thanksgiving ride with Tom Danielson.  Cool.

Thanksgiving Ride with Tom Danielson

Thanksgiving Ride with Tom Danielson

I’m trying to convince the Alchemist Junior Team to ride.

Mothergrabbin’ Wind!

15 11 2011

It’s a La Nina year.  That means a dry and windy winter.  Dry is good.  But we’ve been getting biblical force winds.  Ken, Stuart and I rode out at Boulder Valley Rance last Saturday.  Between gusts that swept us off the trail on numerous occasions, we stopped to shoot a brief video.

We rode about 30 miles in this sh*t, but ended up at Reuben’s Burger Bistro for happy hour sliders and beer.  So it was a pretty nice ride for Team Alchemist in the end.

Syd VeloWool Ad

10 11 2011

New Alchemist ad for the Syd in Mountain Flyer!  Soon to be in Velonews too.  As a reminder, pre-orders on sale for $129.

Syd VeloWool Trainer

Syd VeloWool Trainer Ad

Born to Run and Syd VeloWool Pre-Order Sale!

6 11 2011

Born to Run

Born to Run (away from reality)

Born to Run.  A book by Christopher McDougall about, well, running.  Running a long ways.  Listening to the book on tape as we drove back from Vegas was the deciding factor for me to sign up for the National Championships at the 24 hours of COS.  I know, the 24 hours of COS is a mountain bike race, but the ability of the Tarahumara People to run incredible distances, to run it fast, and do it with a smile on their faces was inspirational.  It got me pumped to do one more you-gotta-be-kidding-me event.

It’s been over a month since the 24 hours of COS. And now, with the season officially shut down, I thought I’d give running a go. It’s been over a year since I last laced up the running shoes.  My personal history of running is not illustrious or fantastic.  In fact, I’m a comical shit-show of suffering and pain when I have to put one foot in front of the other.  Imagine a beached whale.  That would be a generous description of how I run. But this time would be different.  The technique and mentality of proper and enjoyable running had been revealed.  I understood how to be light and agile on the balls of my feet.  Just brush the ground.  Just brush it.  Just . . . brush . . it.

Well, I ran about a mile and a half, and it hurt like hell.  I lumbered and plodded for all but the first 100 yards.  I didn’t even finish the run. I walked the last half mile home.  Born to run.  F*ck that.

Syd VeloWool trainer by Alchemist

Syd VeloWool trainer by Alchemist

The Syd VeloWool® Trainers are just around the corner.  We are offering $30 off pre-orders until December 1.  The Syd is featured in the latest Velonews.  The December issue is so hot off the presses, it’s not online yet.  You’ll have to check out the print version.  When you do,  flip to the Holiday Gift Guide.  You can see the Syd in all its glory on a full page spread.

Check out Tom, Jenn, and her nephew, Max, sporting Palace City Pedalers jerseys.  Designed and made by Alchemist.

Palace City Pedalers

Palace City Pedalers

Tom Dice and Grandson, Max.  Palace City Pedaler Stalwarts

Tom Dice and Grandson, Max. Palace City Pedaler Stalwarts

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