Fruita Fat Tire Festival

30 04 2012

Claire, Nicole, and Patton went down to the Fruita Fat Tire Festival this past weekend.   They demoed some Salsa 29ers and set up shop in downtown Fruita. Here are some pics from the weekend.

Toothless Walt Works Jersey

Mr. Fish found the perfect jersey

Borat loves Alchemist!

Borat loves Alchemist! This fan hung an Alchemist cowbell around his neck and strutted his stuff all over downtown Fruita. We couldn't be more proud.

Ryan with the newest hot-off-the-press Alchemist recycled T-shirt

Claire and Nicole with the Green Guru boys demoing Salsa Bikes

Claire and Nicole with the Green Guru boys demoing Salsa Bikes

Alchemist Wool making the rounds

Alchemist Wool making the rounds

Alchemist After Dark

The Alchemist Ladies cut loose in downtown Fruita.

Folks get sick on Christmas. The case of the Blue Man.

30 12 2011

Blue Man

What is it about Christmas?  Maybe it’s the stress.  Maybe it’s the booz.  Maybe it’s the family.  Maybe it’s the ham.  But for whatever reason, folks get sick on Christmas.  Rolling in through the front door was a guy that looked like Papa Smurf, but without the red hat, and not nearly as happy.  He was having a hard time breathing, real hard time.  He had the highest blood pressure I’ve ever seen, and his breathing could be best described as gurgling.  Even after I intubated him, I couldn’t get his Oxygen level anywhere near adequate.

I think I intubate or run a code on someone every Christmas.  Tis the season.

The Syd VeloWool Trainers came in on Christmas Eve.  Too late to get them to our pre-ordered customers.  Really bummed me out.  A snow storm in Denver delayed the shipment, and the trainers were stuck in a hangar at the Denver airport. I found myself standing in front of the UPS lady pleading,”But you are ruining Christmas!!!“.  No dice.  I emailed all the Alchemist faithful, who were still holding their collective breathes that their pre-ordered holiday gifts would arrive in time.  I braced for a backlash of angry, frustrated replies.  But without exception, everyone was incredibly understanding.  The warm responses and heartfelt support was enough to restore my faith in humanity, and it certainly makes me thankful that the group of people who like Alchemist gear are the kind of folks I want to be associated with.

Syd VeloWool Trainer

As far as the Syd goes, we couldn’t be happier with them.   It’s a great piece.  Not that I’m biased.

Syd VeloWool Ad

10 11 2011

New Alchemist ad for the Syd in Mountain Flyer!  Soon to be in Velonews too.  As a reminder, pre-orders on sale for $129.

Syd VeloWool Trainer

Syd VeloWool Trainer Ad

New website pic, magazine shout outs, Octoberberg

12 11 2010

Alchemist Threadworks home page

Sue and Claire enjoying the psychedelic fall colors

New front page for the website slideshow.  Sue is sporting the Alchemist merino wool jersey, Claire is wearing the women’s Green Machine.  Watch for the next edition of Mountain Flyer, in which we will be unveiling “Team Green Machine”.  Will post a copy of the ad when it’s officially out.

Also check out the gift guide and “One Cool Job” section in the latest Competitor.

Dirt Rag Magazine also has a nice product review.

I know it’s November, but I finally got around to uploading the photos from Octoberberg, which shockingly happened in October.  Todd, Jeff C, and I joined in the ride.  Following the tradition of the previous Hunterbergs before it, Octoberberg was epic and fun.  We started at the Boulder Center for Sports Medicine.  Rode up Super Flagstaff (2000′ of climbing to around 7800′)  Continued over Flag to Gross, then onto 68J.  Turned left on Magnolia Rd and descended to Coal Creek Canyon.  Continued west to Peak-to-Peak.  North to Magnolia, East on the Dot trails. Back home on Magnolia.  Around 50-60 miles. 4 hours of ride time.  I’d guess around 5-6 thousand feet of climbing.  If anyone has better numbers, let me know.  The ages ranged from 12 to 68.  That’s not a typo, that’s Boulder.  Gotta love it.  We finished with beer and brats at BCSM.  Big thanks to Hunter and Steve, who arranged the ride, and stocked the aid drops along the way.

The Octoberberg Peleton

Cade (12) and Gino (68) pose for a mid-ride photo op

For more photos of the ride, check it out here.

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