Fruita Fat Tire Festival

30 04 2012

Claire, Nicole, and Patton went down to the Fruita Fat Tire Festival this past weekend.   They demoed some Salsa 29ers and set up shop in downtown Fruita. Here are some pics from the weekend.

Toothless Walt Works Jersey

Mr. Fish found the perfect jersey

Borat loves Alchemist!

Borat loves Alchemist! This fan hung an Alchemist cowbell around his neck and strutted his stuff all over downtown Fruita. We couldn't be more proud.

Ryan with the newest hot-off-the-press Alchemist recycled T-shirt

Claire and Nicole with the Green Guru boys demoing Salsa Bikes

Claire and Nicole with the Green Guru boys demoing Salsa Bikes

Alchemist Wool making the rounds

Alchemist Wool making the rounds

Alchemist After Dark

The Alchemist Ladies cut loose in downtown Fruita.
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Folks get sick on Christmas. The case of the Blue Man.

30 12 2011

Blue Man

What is it about Christmas?  Maybe it’s the stress.  Maybe it’s the booz.  Maybe it’s the family.  Maybe it’s the ham.  But for whatever reason, folks get sick on Christmas.  Rolling in through the front door was a guy that looked like Papa Smurf, but without the red hat, and not nearly as happy.  He was having a hard time breathing, real hard time.  He had the highest blood pressure I’ve ever seen, and his breathing could be best described as gurgling.  Even after I intubated him, I couldn’t get his Oxygen level anywhere near adequate.

I think I intubate or run a code on someone every Christmas.  Tis the season.

The Syd VeloWool Trainers came in on Christmas Eve.  Too late to get them to our pre-ordered customers.  Really bummed me out.  A snow storm in Denver delayed the shipment, and the trainers were stuck in a hangar at the Denver airport. I found myself standing in front of the UPS lady pleading,”But you are ruining Christmas!!!“.  No dice.  I emailed all the Alchemist faithful, who were still holding their collective breathes that their pre-ordered holiday gifts would arrive in time.  I braced for a backlash of angry, frustrated replies.  But without exception, everyone was incredibly understanding.  The warm responses and heartfelt support was enough to restore my faith in humanity, and it certainly makes me thankful that the group of people who like Alchemist gear are the kind of folks I want to be associated with.

Syd VeloWool Trainer

As far as the Syd goes, we couldn’t be happier with them.   It’s a great piece.  Not that I’m biased.





Syd VeloWool Ad

10 11 2011

New Alchemist ad for the Syd in Mountain Flyer!  Soon to be in Velonews too.  As a reminder, pre-orders on sale for $129.

Syd VeloWool Trainer

Syd VeloWool Trainer Ad





Team Alchemist at Interbike

24 09 2011

Cougarlicious

Cougarlicious!

A week has passed since Vegas, and I’m still decompressing from spending 3 days in that filthy hole in the Earth.   But through the stale cigarette smoke, skanky ladies, and the silver hairs pumping away their life savings and social security checks into the slot machines, Alchemist was able to survive and carve out a little progress.

Syd VeloWool Trainer

The biggest hit was the introduction of the Syd VeloWool® Trainer.  Team Alchemist members, especially Stuart, have been doing the field testing.  We are refining every aspect, but the protoypes we had at Interbike were eye catching and very popular.  Claire took the company jet to Italy this summer for this photoshoot on the island of Corsica.

Check out the 303cycling article on local companies flaunting their wares at Interbike.   You might recognize a couple faces.

  • Met a ton of cool folks in Vegas.  For example, Bruce, with UNO.  UNO is a high-end, funky bike shop in Tucson.  He’s been thinking about a team kit for some time, but even with his shop and team guys hounding him, couldn’t pull the trigger.  He finally decided to go for it at Interbike.  He has a logo and a skull, but he wasn’t sure what the jersey was actually going to look like.  After a little chat, we got this:
  • VanHalen crazy plaid guitar, maybe on a sleeve.
  • UNO logo prominent.
  • Pancho (hand-drawn skull) logo somewhere on the jersey.
  • QR code on the rear pocket

Eddie VanHalen inspired UNO jersey

Big props to Claire on this one. She created the sleeve pattern based on a pic of Eddie VanHalen’s guitar.  UNO guys loved it.  We can’t wait to unleash this baby on the rest of the world.

Against my better judgement, I signed up for the 24 hours of Colorado Springs next week.  Registered at the 11th hour for solo single speed.  I shut it down after the Breck Epic, and I’ve never ridden more than 10 hours in one sitting before.  This one could hurt.








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