Fruita Fat Tire Festival

30 04 2012

Claire, Nicole, and Patton went down to the Fruita Fat Tire Festival this past weekend.   They demoed some Salsa 29ers and set up shop in downtown Fruita. Here are some pics from the weekend.

Toothless Walt Works Jersey

Mr. Fish found the perfect jersey

Borat loves Alchemist!

Borat loves Alchemist! This fan hung an Alchemist cowbell around his neck and strutted his stuff all over downtown Fruita. We couldn't be more proud.

Ryan with the newest hot-off-the-press Alchemist recycled T-shirt

Claire and Nicole with the Green Guru boys demoing Salsa Bikes

Claire and Nicole with the Green Guru boys demoing Salsa Bikes

Alchemist Wool making the rounds

Alchemist Wool making the rounds

Alchemist After Dark

The Alchemist Ladies cut loose in downtown Fruita.
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Folks get sick on Christmas. The case of the Blue Man.

30 12 2011

Blue Man

What is it about Christmas?  Maybe it’s the stress.  Maybe it’s the booz.  Maybe it’s the family.  Maybe it’s the ham.  But for whatever reason, folks get sick on Christmas.  Rolling in through the front door was a guy that looked like Papa Smurf, but without the red hat, and not nearly as happy.  He was having a hard time breathing, real hard time.  He had the highest blood pressure I’ve ever seen, and his breathing could be best described as gurgling.  Even after I intubated him, I couldn’t get his Oxygen level anywhere near adequate.

I think I intubate or run a code on someone every Christmas.  Tis the season.

The Syd VeloWool Trainers came in on Christmas Eve.  Too late to get them to our pre-ordered customers.  Really bummed me out.  A snow storm in Denver delayed the shipment, and the trainers were stuck in a hangar at the Denver airport. I found myself standing in front of the UPS lady pleading,”But you are ruining Christmas!!!“.  No dice.  I emailed all the Alchemist faithful, who were still holding their collective breathes that their pre-ordered holiday gifts would arrive in time.  I braced for a backlash of angry, frustrated replies.  But without exception, everyone was incredibly understanding.  The warm responses and heartfelt support was enough to restore my faith in humanity, and it certainly makes me thankful that the group of people who like Alchemist gear are the kind of folks I want to be associated with.

Syd VeloWool Trainer

As far as the Syd goes, we couldn’t be happier with them.   It’s a great piece.  Not that I’m biased.





Syd VeloWool Ad

10 11 2011

New Alchemist ad for the Syd in Mountain Flyer!  Soon to be in Velonews too.  As a reminder, pre-orders on sale for $129.

Syd VeloWool Trainer

Syd VeloWool Trainer Ad





Born to Run and Syd VeloWool Pre-Order Sale!

6 11 2011

Born to Run

Born to Run (away from reality)

Born to Run.  A book by Christopher McDougall about, well, running.  Running a long ways.  Listening to the book on tape as we drove back from Vegas was the deciding factor for me to sign up for the National Championships at the 24 hours of COS.  I know, the 24 hours of COS is a mountain bike race, but the ability of the Tarahumara People to run incredible distances, to run it fast, and do it with a smile on their faces was inspirational.  It got me pumped to do one more you-gotta-be-kidding-me event.

It’s been over a month since the 24 hours of COS. And now, with the season officially shut down, I thought I’d give running a go. It’s been over a year since I last laced up the running shoes.  My personal history of running is not illustrious or fantastic.  In fact, I’m a comical shit-show of suffering and pain when I have to put one foot in front of the other.  Imagine a beached whale.  That would be a generous description of how I run. But this time would be different.  The technique and mentality of proper and enjoyable running had been revealed.  I understood how to be light and agile on the balls of my feet.  Just brush the ground.  Just brush it.  Just . . . brush . . it.

Well, I ran about a mile and a half, and it hurt like hell.  I lumbered and plodded for all but the first 100 yards.  I didn’t even finish the run. I walked the last half mile home.  Born to run.  F*ck that.

Syd VeloWool trainer by Alchemist

Syd VeloWool trainer by Alchemist

The Syd VeloWool® Trainers are just around the corner.  We are offering $30 off pre-orders until December 1.  The Syd is featured in the latest Velonews.  The December issue is so hot off the presses, it’s not online yet.  You’ll have to check out the print version.  When you do,  flip to the Holiday Gift Guide.  You can see the Syd in all its glory on a full page spread.

Check out Tom, Jenn, and her nephew, Max, sporting Palace City Pedalers jerseys.  Designed and made by Alchemist.

Palace City Pedalers

Palace City Pedalers

Tom Dice and Grandson, Max.  Palace City Pedaler Stalwarts

Tom Dice and Grandson, Max. Palace City Pedaler Stalwarts








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